For a company that was only founded in 1990, Links of London has certainly made its impact on the world of jewellery. Now continually updating its range of all manner of charms and charm bracelets in sterling silver and 18 carat gold, the brand has established itself as a true force in the field of men's and women's jewellery. This makes the selection of Links of London products at Christopher Wharton - whether you are shopping online or paying a visit to our Cambridge or St. Albans stores - well worth a visit. But how, exactly, did Links of London come into existence, and how has it grown to the extent that it has? Well, the story is certainly an unusual one. It all began when the manufacture of a pair of fish cufflinks was commissioned by a local restaurant owner, who wished to gift the item to their loyal clients. What wasn't so expected by any party was that the exclusive London fashion store, Harvey Nichols, would take a liking to the design, to the point of ordering an entire collection. From there, the firm grew to take on its present form, with stores not only in the UK but also in the USA, Canada and Hong Kong.
The Links of London difference
Links of London prides itself on always having something new and exciting to offer, combining design, function and endeavour to create the most essential jewellery pieces. Links of London does not merely offer jewellery, but it is the jewellery range that has nonetheless become the greatest focus for the brand and its loyal customers alike. One of the particularly distinctive elements of Links of London is its approach to personalisation, as demonstrated by the engraving of its jewellery, while the company is also committed to communicating through its jewellery an eccentricity and humour that is undeniably British. However, the company also works hard to perfect its standard of presentation, with its items having their sense of indulgence and mystery preserved by being tissue wrapped, boxed, pouched, bowed and ribboned.
Links of London's use of materials
Links of London uses an alloy of copper and other base metals to make its sterling silver jewellery products. All of its gold jewellery, meanwhile, is 18 carat, with 750 parts out a thousand being gold and 250 parts, alloy. This alloying of gold makes it possible to achieve such characteristics as hardness, or indeed colour variations such as rose or white. The company also uses diamonds and precious stones, which it hand selects to ensure purity and colour. Furthermore, it maximises the brilliance and sparkle of the stone by opting for an all round brilliant cut for its bridal jewellery and engagement rings. The ring shank also has a four claw setting that allows the greatest possible amount of light to reach the stone. On a colour scale that spans from D (colourless) to Z (light), Links of London chooses G colour for its engagement rings, which still look colourless to the naked eye - therefore making them better value than D-F graded diamonds. The clarity of the diamonds in Links of London's engagement rings, meanwhile, is VS1, which makes them only very slightly included - with those inclusions only being visible under powerful magnification. Again, this ensures better value.