When you are looking for either men or women's jewellery of the greatest quality, in sterling silver and 18 carat gold, where do you look? If you are anything like an increasing number of jewellery buyers, then you will probably be at least vaguely familiar with a company known as Links of London. Having been founded in 1990 as a result of the commission by a local restaurant owner of a pair of silver cufflinks as a gift to loyal clients, the brand has only gone from strength to strength since.
To get an indication of just how strong the present-day brand truly is, in fact, you only need to glance at the full range of Links of London jewellery that is now available to order through Christopher Wharton. It comprises of a broad and varied selection of pieces that includes bangles, rings, earrings, necklaces, bracelets and charms, with prices starting at £35 for such items as the Silver Baby Cross Charm, and rising to £650 for the Allsorts 5 Row Necklace. Whatever Links of London piece you invest in, however, you can be assured of the highest standard of both design and functionality.
You might be buying a Links of London jewellery piece as a gift or even for yourself as something to wear in the home or workplace. In order to make the right choice of piece, however, it will greatly assist you if you have at least a rudimentary familiarity with the brand's various collections.
Such collections as can be browsed on the Christopher Wharton website – or for that matter, discovered in our Cambridge or St Albans stores – include 20/20, which consists of hoop earrings, interlocking bracelets and interlocking necklaces. It is a collection that is intended to recall a brand philosophy of 'Love, London, Life'. Next in the list is the 2012 collection, which, as the name indicates, is themed very much around this year, or more specifically, the upcoming sporting extravaganza that is the London Summer Olympics. It is a range that consists of playful beads and charms, realised in sterling silver.
Other collections of which you will be glad to be aware include Camden. This particular collection arose because of the success of the Skull Friendship Bracelet, and is a capsule collection that combines all of those familiar Links of London elements with a particularly gothic feel. Then, there's the likes of the Silver Palm collection, which features jewellery pieces that are inspired by the cylindrical stalks of bamboo. It's a collection that has been conceived as the perfect means of celebrating Links of London's 21st birthday.
And of course, there are so many more collections that we only have the space right here to mention in passing, from Allsorts and Effervescence to Love Note and Entwine.
The jewellery pieces of Links of London possess such a wide range of qualities, with engraving, embossing and other personalisation being a key theme. The company's products are also known for a high standard of presentation, in addition to conveying a certain British humour and eccentricity – all characteristics that have helped to make Links of London jewellery pieces fashion must-haves.
